Sony 40W5500

The Sony 40W5500 has motionflow 100Hz this enables you to see fast moving sports and action scenes. This unique blur reduction technology produces ultra realistic viewing by doubling the normal number of frames in a sequence. After each frame it creates another unique frame before the next one, based on key factors in the image before and following images. There are similar technologies that simply duplicate frames, Motionflow 100Hz cleverly applies information to make movement appear even smoother.

The Sony 40W5500 is powered by the Bravia Engine 3 Technology the latest version of Sony’s advanced digital technology. Using a group of exclusive Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images, higher contrast and smoother motion sequences, resulting in superior overall performance in spite of of source.

This LCD TV looks at each individual scene, calculating the peak brightness level to produce advanced colour and brightness, and optimising the noise level. It also senses and corrects the overall colour allocation of each frame and smoothes diagonal lines of pixels in fast moving pictures to inhibit uneven edges and bleeding colours.

The BRAVIA KDL40W5500 means you can ultimately produce an user-friendly home network that enables you share music, video and pictures all-around the house on your TV. The Digital Living Network Alliance (DLNA), Sony has taken on board a universal standard for connectivity that makes possible the connectivity of electronic devices, no matter what the brand. It’s even easier to move files between your TV, PC, printer, music player, phone, camera and more, from anywhere in the home. By amalgamating your TV into a home network, either wirelessly or via a cable, you can use your BRAVIA remote to find photos on the DLNA-powered laptop in your bedroom and bring them up to your living room TV screen. For hard copies all you have to do is just send them to print on the colour printer in a different room.

AppliCast™ enables you see internet information on your KDL40W5500 while you are watching television. You do not have to turn on your PC just bring up the widgets onto the TV screen. There are3 widgets, including a clock and calendar, are already installed on the on screen Xross Media Bar and you can also add RSS feeds of news, weather and more by connecting your TV to the internet via the Ethernet port at the back of the TV. Simply select the information you want with your remote and it's right there every time you need it.